Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
involve.me (originally brandquiz) is not a general form builder so much as an interactive-content builder. Its "funnels" are multi-step experiences — personality and product-recommendation quizzes, price and ROI calculators, lead-magnet surveys, payment and booking flows — that live on a hosted landing page, embed, or pop-up and push leads into your CRM or email tool. Outcome logic, answer scoring, calculators and A/B testing are core, and 350+ templates are built around marketing outcomes rather than form types.
The pricing reflects that focus. Plans are metered on live funnels and seats: Start (3 live funnels, 1 user), Grow (5 live funnels, 2 users, branding removed, 1 custom domain), and Scale (25 live funnels, 5 users, 3 custom domains, A/B testing, Salesforce), with Enterprise from $499 / month. On annual billing that is $29, $69 and $139 a month; month-to-month is roughly $49, $99 and $199. A free account allows 2 live funnels and 50 submissions or 500 visits a month with 30-day retention and no exports, integrations or logic jumps.
Pricing
In each vendor's own terms; Wufoo checked 2026-08-17, involve.me checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | WWufoo | iinvolve.me | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | No | YesAI funnel generator, metered by credits | Yes |
| Drag-and-drop visual builder | Yes | Yes | Yes |
| Template library | Yes400+ | Yes350+ marketing-oriented templates | Yes300+ |
| Conditional logic / branching | YesField & form rules; Starter+ | YesLogic jumps & outcomes on paid plans | Yes |
| Multi-page / multi-step forms | YesPage breaks | YesMulti-step funnels are the default | YesPro |
| Calculations & scoring | PartialPayment totals only; no calculated fields | YesCalculators & scoring are a core strength | YesCalculation field + auto-graded quizzes |
| File uploads | YesStarter+; 25 MB per field | YesFile upload element on paid plans | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Square, PayPal, Authorize.net; Professional+ | YesStripe & PayPal from Start | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | PartialNot a headline feature; check vendor | Yes |
| Design | |||
| Custom themes & branding | YesTheme designer; custom logo Starter+ | YesDeep design controls | YesPro |
| Remove vendor badge | YesStarter, $16.25 / mo | YesGrow, $69 / mo (annual) | YesPro, $39 |
| Custom domain | Noyourname.wufoo.com subdomain only | Yes1 on Grow · 3 on Scale | Yes |
| Embed on any site | Yes | YesEmbed, pop-up, hosted page | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 10 fields per form | Partial50 submissions or 500 visits / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at entry limit | NoFunnel stops at the limit | Yes |
| Email notifications & autoresponders | YesConfirmation emails; limited autoresponder | YesEmail automations on paid plans | Yes |
| Webhooks | Yes | YesPaid plans | YesAll plans |
| Zapier / native integrations | YesZapier + a short native list | YesZapier, Make, HubSpot, Klaviyo, Salesforce (Scale) | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialEntry reports; Google Analytics tracking Professional+ | YesFunnel analytics; A/B testing on Scale | Yes |
| CSV / spreadsheet export | YesCSV, XLS, TXT | YesCSV / XLS on paid plans only | Yes |
| Team workspaces & collaboration | PartialMulti-user from Professional; basic permissions | Partial1 / 2 / 5 users by tier | Yes |
| Security | |||
| Password-protected forms | YesProfessional+ | PartialOTP verification on Scale | YesPro |
| HIPAA / BAA | No | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | PartialSurveyMonkey DPA; limited in-product tooling | YesEU-hosted (Frankfurt), SOC 2 Type II | Yes |
| SSO / SAML | No | YesEnterprise only | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Wufoo's entry paid plan (Starter at $16.25 / month (annual, $195 / yr)) is cheaper than involve.me's (Start at $29 / month (annual)). Both offer a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding) and a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
involve.me offers a free plan (2 live funnels · 50 submissions or 500 visits / mo · 30-day retention · no exports, integrations or logic jumps · involve.me branding). Prices shown are per month on annual billing; monthly billing is roughly $49 / $99 / $199. Plans are metered on live (published) funnels and users. Check vendor pricing for current numbers.
Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). involve.me payments: Yes (Stripe & PayPal from Start). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Wufoo HIPAA / BAA: No. involve.me HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. involve.me is a marketing-first builder for quizzes, calculators, lead funnels and surveys — priced per live funnel and aimed squarely at lead generation rather than everyday forms. Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field; involve.me is best for marketers building lead-qualification quizzes, product finders and calculators.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Wufoo and FormBuilder vs involve.me comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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