Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
OrbitForms is less a form builder than a lead-capture stack with a form on the front. The core is a drag-and-drop form and conversational "Flow" builder with conditional logic, multi-page forms and file uploads, but the reason it exists is what happens after submit: a calendar-synced scheduler (Google Calendar / Outlook, Zoom / Meet links, round-robin and group booking), an "AI SDR" that scores and routes leads against your ideal-customer rules, a visual workflow builder, multi-channel email and SMS sequences, and a contact database with tagging and ownership.
Pricing is aimed at sales and marketing teams rather than individuals. There is a 7-day free trial but no free tier. Pro is $29 a month ($23.20 annual) for up to 10 forms and 1,000 responses a month with branding removed, custom CSS, Slack and webhooks, and 3 workflows. Business is $149 a month ($119.20 annual) for unlimited forms, 10,000 responses, scheduling, AI-agent workflows, lead classification, A/B testing and partial submissions. Advanced is $249 a month ($199.20 annual) for 100,000 responses, sequences, SMS and custom domains. Integrations include Clay, HubSpot, Slack, Zapier, Google Sheets, Notion and Salesmsg.
Pricing
In each vendor's own terms; Wufoo checked 2026-08-17, OrbitForms checked 2026-08-18. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | WWufoo | OOrbitForms | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | No | YesAI-native; AI credits metered on Business+ | Yes |
| Drag-and-drop visual builder | Yes | YesStandard & conversational "Flow" forms | Yes |
| Template library | Yes400+ | PartialTemplates for lead-gen use cases | Yes300+ |
| Conditional logic / branching | YesField & form rules; Starter+ | YesConditional routing | Yes |
| Multi-page / multi-step forms | YesPage breaks | Yes | YesPro |
| Calculations & scoring | PartialPayment totals only; no calculated fields | PartialLead scoring; no calculator / quiz grading advertised | YesCalculation field + auto-graded quizzes |
| File uploads | YesStarter+; 25 MB per field | YesLimits not published | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Square, PayPal, Authorize.net; Professional+ | NoNot an advertised feature | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | NoNot an advertised feature | Yes |
| Design | |||
| Custom themes & branding | YesTheme designer; custom logo Starter+ | YesCustom CSS on Pro | YesPro |
| Remove vendor badge | YesStarter, $16.25 / mo | YesPro, $29 / mo | YesPro, $39 |
| Custom domain | Noyourname.wufoo.com subdomain only | YesAdvanced, $249 / mo | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 10 fields per form | NoNo free plan; 7-day trial | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at entry limit | NoResponse caps per plan | Yes |
| Email notifications & autoresponders | YesConfirmation emails; limited autoresponder | YesWorkflows, sequences & SMS on higher tiers | Yes |
| Webhooks | Yes | YesPro | YesAll plans |
| Zapier / native integrations | YesZapier + a short native list | YesZapier, HubSpot, Clay, Slack, Sheets, Notion | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialEntry reports; Google Analytics tracking Professional+ | YesUTM, geo, device; A/B testing on Business | Yes |
| CSV / spreadsheet export | YesCSV, XLS, TXT | Yes | Yes |
| Team workspaces & collaboration | PartialMulti-user from Professional; basic permissions | YesUnlimited team members on all plans | Yes |
| Security | |||
| Password-protected forms | YesProfessional+ | PartialNot listed; check vendor | YesPro |
| HIPAA / BAA | No | NoNot offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | PartialSurveyMonkey DPA; limited in-product tooling | YesGDPR compliance stated | Yes |
| SSO / SAML | No | PartialMFA listed; SSO not published | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Wufoo's entry paid plan (Starter at $16.25 / month (annual, $195 / yr)) is cheaper than OrbitForms's (Business at $149 / month ($119.20 annual)). Both offer a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding) and a free plan (10 forms · 1,000 responses / mo · unlimited team members · remove branding · custom CSS · Slack & webhooks · 3 workflows) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
OrbitForms offers a free plan (10 forms · 1,000 responses / mo · unlimited team members · remove branding · custom CSS · Slack & webhooks · 3 workflows). Monthly billing shown; annual billing saves 20% ($23.20 / $119.20 / $199.20 per month). No free plan — 7-day free trial, no card required. Check vendor pricing for current numbers.
Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). OrbitForms payments: No (Not an advertised feature). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Wufoo HIPAA / BAA: No. OrbitForms HIPAA / BAA: No (Not offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. OrbitForms is an AI-native lead-capture platform that bundles forms, meeting scheduling, an AI lead qualifier, workflows and email/SMS sequences for revenue teams — with no free plan. Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field; OrbitForms is best for b2B sales and marketing teams that want form → qualify → book-a-meeting in one tool.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Wufoo and FormBuilder vs OrbitForms comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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