Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
Paperform takes a different approach from most builders: you write a form the way you would write a document. Headings, images, paragraphs and questions live in one free-flowing editor, so a Paperform can double as a landing page, a product page or a booking page. That editing model is the product's identity — it produces attractive, content-rich forms without a separate page builder.
Its commercial features are unusually deep for a form tool. Native payments through Stripe, Square, PayPal, Braintree and Mollie, a product catalogue with quantities and coupons, appointment scheduling, calculations, and an AI calculations assistant make it a genuine fit for taking orders, deposits and registrations. It also ships a sibling e-signature product, Papersign, plus a native integrations catalogue alongside Zapier and Make.
Pricing
In each vendor's own terms; Wufoo checked 2026-08-17, Paperform checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | WWufoo | PPaperform | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | No | YesAI form builder + AI calculations assistant | Yes |
| Drag-and-drop visual builder | Yes | PartialDocument-style editor; blocks, not a canvas | Yes |
| Template library | Yes400+ | Yes700+ | Yes300+ |
| Conditional logic / branching | YesField & form rules; Starter+ | YesQuestions, content, emails & summaries | Yes |
| Multi-page / multi-step forms | YesPage breaks | Yes | YesPro |
| Calculations & scoring | PartialPayment totals only; no calculated fields | YesCalculations field & scoring | YesCalculation field + auto-graded quizzes |
| File uploads | YesStarter+; 25 MB per field | Yes100 MB free · 1 GB Essentials · 10 GB Pro | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Square, PayPal, Authorize.net; Professional+ | YesStripe, Square, PayPal, Braintree, Mollie; products & coupons | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | YesSignature field; Papersign for documents | Yes |
| Design | |||
| Custom themes & branding | YesTheme designer; custom logo Starter+ | YesThemes free; custom CSS on Pro | YesPro |
| Remove vendor badge | YesStarter, $16.25 / mo | YesPro, $49 / mo | YesPro, $39 |
| Custom domain | Noyourname.wufoo.com subdomain only | Partial+$20 / mo per domain on Pro; 1 included on Business | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 10 fields per form | Partial30 / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at entry limit | NoUpgrade or buy top-ups to avoid disruption | Yes |
| Email notifications & autoresponders | YesConfirmation emails; limited autoresponder | Yes | Yes |
| Webhooks | Yes | YesPro and above | YesAll plans |
| Zapier / native integrations | YesZapier + a short native list | Yes2,000+ via native, Zapier & Make | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialEntry reports; Google Analytics tracking Professional+ | YesPaperform Analytics on Pro+ | Yes |
| CSV / spreadsheet export | YesCSV, XLS, TXT | Yes | Yes |
| Team workspaces & collaboration | PartialMulti-user from Professional; basic permissions | Yes3 users on Pro; 5 + $9 / user on Business | Yes |
| Security | |||
| Password-protected forms | YesProfessional+ | YesPaid plans | YesPro |
| HIPAA / BAA | No | NoNo BAA offered | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | PartialSurveyMonkey DPA; limited in-product tooling | Yes | Yes |
| SSO / SAML | No | YesBusiness only | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Wufoo's entry paid plan (Starter at $16.25 / month (annual, $195 / yr)) is cheaper than Paperform's (Essentials at $24 / month (annual)). Both offer a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding) and a free plan (30 submissions / mo · unlimited forms · 1 user · 100 MB · Paperform branding · 5 payment submissions / mo) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
Paperform offers a free plan (30 submissions / mo · unlimited forms · 1 user · 100 MB · Paperform branding · 5 payment submissions / mo). Prices shown are per month billed annually; month-to-month billing is higher. Submission limits are pooled per year, with paid top-ups available. 7-day free trial on paid plans.
Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). Paperform payments: Yes (Stripe, Square, PayPal, Braintree, Mollie; products & coupons). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Wufoo HIPAA / BAA: No. Paperform HIPAA / BAA: No (No BAA offered). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. Paperform is a document-style form builder where you type a form like a page — great for order forms, bookings and payments, priced by yearly submissions. Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field; Paperform is best for small businesses selling products, taking bookings or collecting deposits through a form.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Wufoo and FormBuilder vs Paperform comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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