Two popular form builders compared on the same 25-row feature matrix and pricing, with FormBuilder shown as a third column so you can see another option to consider.
Overview
Wufoo launched in 2006 and was acquired by SurveyMonkey in 2011. It is a straightforward, single-page form builder: drag fields onto a form, set a few rules, pick a theme, and share a hosted link or embed. Millions of forms have been built on it, and much of its appeal is that it still works the way it did a decade ago — predictable, unflashy and stable.
The feature set covers the essentials of everyday business forms: field rules for conditional logic, page breaks for multi-step forms, file uploads, payment collection through Stripe, Square, PayPal and Authorize.net, a report builder for simple charts, an API and webhooks, and a Zapier connector. Notification emails, redirect rules and a theme designer round it out.
Fillout is a newer form builder built around one idea: your form should live on top of the database you already use. Connect an Airtable base, Notion database, HubSpot object, Salesforce record or Google Sheet, and Fillout maps fields both ways — it can prefill from existing records, create new ones, and update them on submit. For teams running operations out of Airtable or Notion it is often the missing "front door" for their data.
The builder itself is polished and quick, with a large field catalogue (50+ types including payments, scheduling, signatures and PDF generation), conditional logic, calculations, multi-page flows, quizzes and a growing set of AI features for drafting forms. It also supports login-gated forms, partial-submission capture and PDF output, which pushes it toward internal tools and client portals as much as public forms.
Pricing
In each vendor's own terms; Wufoo checked 2026-08-17, Fillout checked 2026-08-17. FormBuilder: free plan (5 forms, 100 responses / mo) and Pro at $39 / month or $390 / year.
Feature comparison
25 capabilities across building, design, data workflow and security.
| Feature | WWufoo | FFillout | FFormBuilder |
|---|---|---|---|
| Building | |||
| AI form generation from a prompt | No | YesAI form builder | Yes |
| Drag-and-drop visual builder | Yes | Yes | Yes |
| Template library | Yes400+ | YesLarge gallery incl. Airtable / Notion templates | Yes300+ |
| Conditional logic / branching | YesField & form rules; Starter+ | Yes | Yes |
| Multi-page / multi-step forms | YesPage breaks | Yes | YesPro |
| Calculations & scoring | PartialPayment totals only; no calculated fields | YesCalculations, quizzes & scoring | YesCalculation field + auto-graded quizzes |
| File uploads | YesStarter+; 25 MB per field | Yes20 MB free · 1 GB+ on Business | Yes100 MB free · 1 GB Pro |
| Payment collection | YesStripe, Square, PayPal, Authorize.net; Professional+ | YesStripe; free plan | YesStripe — paid to your own account, no platform fee |
| E-signature field | No | YesStarter, $15 / mo | Yes |
| Design | |||
| Custom themes & branding | YesTheme designer; custom logo Starter+ | YesThemes on Starter; fonts & CSS on Pro | YesPro |
| Remove vendor badge | YesStarter, $16.25 / mo | YesPro, $40 / mo | YesPro, $39 |
| Custom domain | Noyourname.wufoo.com subdomain only | YesBusiness, $75 / mo | Yes |
| Embed on any site | Yes | Yes | Yes |
| Data & workflow | |||
| Free-plan monthly responses | Partial100 / mo, 10 fields per form | Yes1,000 / mo | Partial100 / mo, overflow held |
| Over-limit responses kept (not rejected) | NoForm closes at entry limit | NoForm stops accepting at limit | Yes |
| Email notifications & autoresponders | YesConfirmation emails; limited autoresponder | YesCustom emails on Pro | Yes |
| Webhooks | Yes | Yes | YesAll plans |
| Zapier / native integrations | YesZapier + a short native list | YesNative Airtable / Notion / HubSpot / Salesforce / Sheets + Zapier & Make | Yes6,000+ apps |
| Built-in analytics (views, drop-off) | PartialEntry reports; Google Analytics tracking Professional+ | YesBusiness | Yes |
| CSV / spreadsheet export | YesCSV, XLS, TXT | Yes | Yes |
| Team workspaces & collaboration | PartialMulti-user from Professional; basic permissions | YesUnlimited seats & workspaces on all plans | Yes |
| Security | |||
| Password-protected forms | YesProfessional+ | YesLogin / password forms on Starter | YesPro |
| HIPAA / BAA | No | YesEnterprise only | PartialHIPAA plan coming soon |
| GDPR tooling & DPA | PartialSurveyMonkey DPA; limited in-product tooling | Yes | Yes |
| SSO / SAML | No | YesEnterprise | PartialEnterprise |
Another option to consider
AI-first form builder with a generous free plan, held (never lost) responses, and 6,000+ integrations. Describe the form you need, the AI drafts it, and you refine it with logic, multi-page layouts, uploads, signatures and Stripe payments. Free plan: 5 forms and 100 responses a month with overflow held, never lost. Pro: $39 / month for 100 forms and 10,000 responses with the badge removed.
Questions
Fillout's entry paid plan (Starter at $15 / month (annual)) is cheaper than Wufoo's (Starter at $16.25 / month (annual, $195 / yr)). Both offer a free plan (1,000 responses / mo · unlimited forms & seats · 20 MB uploads · Fillout branding) and a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding) respectively. Note the plans differ in limits — see the tables above. FormBuilder Pro, for reference, is $39 / month for 10,000 responses.
Wufoo offers a free plan (5 forms · 100 entries / mo · 10 fields per form · 1 user · no file uploads · Wufoo branding). Annual prices shown (Wufoo lists them as monthly equivalents at a 25% discount); month-to-month billing costs more. Entry caps are per month across the account.
Fillout offers a free plan (1,000 responses / mo · unlimited forms & seats · 20 MB uploads · Fillout branding). Prices shown are per month on annual billing (about 20% less than monthly). All plans include unlimited forms and unlimited seats; the meaningful limits are monthly responses and features.
Wufoo payments: Yes (Stripe, Square, PayPal, Authorize.net; Professional+). Fillout payments: Yes (Stripe; free plan). FormBuilder collects Stripe payments to your own account with no platform fee on every plan, including free.
Wufoo HIPAA / BAA: No. Fillout HIPAA / BAA: Yes (Enterprise only). FormBuilder's HIPAA plan with BAA ($99 / month) is currently rolling out.
Wufoo is one of the original hosted form builders — simple, dependable, and priced by monthly entries and form count. Fillout is a fast, modern form builder whose signature trick is writing responses straight into Airtable, Notion, HubSpot, Salesforce and Google Sheets — with a very generous free plan. Wufoo is best for small businesses and nonprofits that want a simple, dependable form with a payment field; Fillout is best for teams that run on Airtable, Notion, HubSpot or Salesforce and want forms that write directly to those records.
FormBuilder is worth a look if you want an AI generator that drafts forms from a sentence, 100 free responses a month with overflow held rather than lost, Stripe payments with no platform fee, and a flat $39 / month Pro plan for 10,000 responses. See our full FormBuilder vs Wufoo and FormBuilder vs Fillout comparisons.
Last reviewed August 2026. Spotted something out of date? Tell us and we'll fix it.
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